Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ice Mellow is in the top 21% of brands
Sample of brands in the same percentile
See what factors influence Ice Mellow performance in the Brazil and how they change over time
See what factors influence Ice Mellow performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Ice Mellow' competitors in the Brazil
An analysis of Ice Mellow' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, showcasing its competitive strength and customer preference in the industry.
Ice Mellow's market performance is at the 79th percentile, indicating above average market position in Brazil's Cafe & Restaurants industry. This means Ice Mellow outperforms 79% of brands. Peers around Ice Mellow's percentile include Angara Burguer e Charcutaria, Parmeca, Restaurante Trem Gostoso, Panificadora Pão Center, Churrasquinho Nota 10, and Panificadora Mazon.
Outlet count indicates brand reach and market presence, driving accessibility and revenue potential.
Ice Mellow has 15 outlets in the Southeast Region, 6 in the Central-West, 4 in the Northeast, and 3 in the South Region of Brazil. This indicates a strong presence in the Southeast, with growth opportunities in other regions.
Competitor analysis guides strategic decisions, revealing market landscape, and competitive advantages.
Ice Mellow's customers also frequently visit Tarantino Pizzas e Esfirras, The Best Açaí, Requintte Café e Confeitaria, Tempero Carioca, and Restaurante Cheiro Verde, with a cross-visitation rate of 25% for each. This shows these brands are popular alternatives among Ice Mellow customers.
Traffic workload analysis reveals peak hours, optimizing staffing, and promotions.
Ice Mellow experiences peak traffic workload between 10 AM and 9 PM, with highest activity from 2 PM to 7 PM. Minimal traffic occurs during early morning hours. This data informs staffing and promotional strategies.