Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ice Cream Store is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Ice Cream Store performance in the Greece and how they change over time
See what factors influence Ice Cream Store performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of Ice Cream Store' competitors in the Greece
An analysis of Ice Cream Store' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Ice Cream Store has a market performance of 98, positioning it as a leading brand in Greece's Cafe & Restaurants industry. This means it captures a significant share of customer foot traffic compared to its peers. Competitors like Meze *2, Aladdin's Restaurant, Souvlaki mamma, Zorbas Eat Greek, To Balcony tou Aki, and Avra Restaurant are in a similar percentile.
Customer satisfaction reflects brand perception and loyalty, directly influencing repeat business and overall brand health.
Overall customer satisfaction for Ice Cream Store is 64%, a decrease of 7.6 percentage points year-over-year. Satisfaction varies by location: Aegean shows 75% (up 3.5pp), Region of Crete 71% (up 4.7pp), Peloponnese, Western Greece and the Ionian 62% (down 28.5pp), and Attica 43% (down 27.4pp). There was an increase in CSAT between April and May 2025, followed by a slight decrease in June 2025.
Outlet distribution highlights market penetration and accessibility, influencing brand reach and customer convenience.
Ice Cream Store has the most outlets in Attica (6), followed by Aegean (4), Peloponnese, Western Greece and the Ionian (2), and Region of Crete (1). This distribution illustrates the geographic focus of the brand's operations.
Identifying key competitors reveals market dynamics and helps refine strategies for competitive advantage and customer acquisition.
The top competitors for Ice Cream Store, based on customer cross-visitation, are Gregory's, LUKUMAΔΕΣ, and Pallas (each with 3.13% cross-visitation), followed by To Maridaki and Melina Mercouri Café (each with 2.08% cross-visitation). These are brands that Ice Cream Store's customers also frequent.
Understanding peak traffic hours helps optimize staffing, inventory, and marketing efforts for enhanced customer experience.
Traffic workload for Ice Cream Store peaks in the afternoon and evening, with the highest activity around 16:00-21:00 (50-56%). The lowest traffic is during the early morning hours (1:00-5:00) and starts to increase again at 6:00. The early peak is at 8:00 - 11:00 (29-39%).
Understanding consumer segments by Gender and Generation allows for targeted marketing strategies and improved customer engagement.
The affinity index reveals that women (113) are over-represented among Ice Cream Store customers, while men (91) are under-represented. Among generations, Gen Z (132) shows high affinity, followed by Gen Y (105) and Gen X (82).