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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Helly chilly is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Helly chilly performance in the India and how they change over time
See what factors influence Helly chilly performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Helly chilly' competitors in the India
An analysis of Helly chilly' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Helly chilly, with a market performance of 88, holds an average/above average position. This indicates a solid market presence, performing competitively among its peers: Maa Aanpurna Batti Chokha Resturent, Desi Bites Restaurant | Best Restaurant On NH 58, Haveli Restaurant, Nalapaaka Pure Veg Family restaurant, Vidya Restaurant, Davanagere Hot Masala Mandakki Mirchi. The brand is within the top 12%.
Outlet count reflects expansion and market reach, indicating growth potential and brand accessibility.
Helly chilly has a total of 12 outlets across India, with Gujarat leading with 7 outlets, followed by Maharashtra, Haryana, Telangana, Delhi and Andhra Pradesh with 1 outlet each. This distribution shows a strong presence in Gujarat.
Competitor analysis identifies key rivals and customer preferences for strategic positioning.
Helly chilly's customers also frequent SHREE KHODIYAR KATHIYAWADI DHABA, AAVKAR HOTEL AND RESTAURANT, Hasmukh Khaman, Silver Platter Restaurant, and Jay Bhavani Vadapav, with a cross-visitation rate of 33.33% for each. This indicates shared customer interests with these brands.
Traffic workload shows peak hours, enabling staffing and marketing alignment for efficiency.
Helly chilly experiences peak traffic workload between 17:00 and 20:00, reaching 63.24% at 19:00. Lowest traffic occurs between 04:00 and 08:00. This highlights the importance of resource allocation during peak hours.
Understanding consumer segments lets you do marketing, and lets you position things strategically based on affinity insights.
Helly chilly shows a high affinity with men (129%), indicating they are over-represented compared to the average consumer. Also, a high affinity with Gen Y (135%), suggests that this generation is more engaged with the brand than average.