Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Helados Cali is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Helados Cali performance in the Venezuela and how they change over time
See what factors influence Helados Cali performance in the Venezuela and how they change over time
Available by subscription
Available by subscription
An analysis of Helados Cali' competitors in the Venezuela
An analysis of Helados Cali' competitors in the Venezuela
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Helados Cali, in Venezuela's Cafe & Restaurants industry, ranks at the 98th percentile, signifying a leading market position. This indicates Helados Cali captures a significant portion of customer traffic relative to peers like Panadería y Pastelería Marapan, Kleyopatra, Restaurante Los pinos, Bungerz, Panadería Tulipán, and Asados Macarena Grill. Restaurante, all positioned in the same percentile range.
Outlet count indicates brand reach and market presence. Expansion strategies and regional performance can be evaluated via outlet distribution data across different locations.
Helados Cali has a distributed presence across Venezuela, with a higher concentration of outlets in Bolivar State and Anzoategui State (8 each). Zulia State follows with 6 outlets, while Guarico and Miranda States each have 4. This indicates a strategic focus on these regions for market penetration.
Analyzing competitors is essential for strategic positioning. It identifies key players and customer preferences, enabling businesses to refine offerings and marketing strategies.
The cross-visitation analysis reveals that customers of Helados Cali also frequent Groseros Burgers Smash, Chef Margaro, Heladería Fliper, Arturo´s, and Ribs Burger, each with a cross-visitation rate of 5.56%. This suggests opportunities for partnerships or competitive adjustments based on shared customer interests.
Understanding traffic workload helps optimize staffing and resource allocation. Identifying peak hours ensures efficient service and maximizes revenue potential during busy periods.
Helados Cali experiences peak traffic between 10:00 AM and 4:00 PM (hod 10-16), with the highest workload around noon (hod 12). Traffic is significantly lower during early morning hours and evenings, suggesting operational adjustments to align with customer demand.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity indices reveal segment preferences, guiding effective positioning strategies.
Helados Cali's customer base shows a higher affinity towards women (76%), meaning women are more likely to be customers compared to the average consumer. Men affinity index is 111.00. There is a high affinity for Gen Z (489%), which shows an over-representation of this group compared to the average consumer.