Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hard Rock Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hard Rock Cafe performance in the Nigeria and how they change over time
See what factors influence Hard Rock Cafe performance in the Nigeria and how they change over time
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Available by subscription
An analysis of Hard Rock Cafe' competitors in the Nigeria
An analysis of Hard Rock Cafe' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hard Rock Cafe in Nigeria holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This strong position signifies high customer preference and competitive advantage. Its performance peers include BluCabana Restaurant & Cafe, Royal African Kitchen, Galaxy Pizza, BETTER WOMAN RESTAURANT, Wave Beach Lagos, and Satiate Restaurant Owerri, all positioned within the same percentile range.
Customer satisfaction reflects the quality of experiences, directly impacting loyalty, brand reputation and revenue growth.
Customer satisfaction for Hard Rock Cafe in Nigeria is high, with an overall CSAT of 98%, a significant 6.1 percentage point increase year-over-year. This indicates a positive trend in customer experiences. In Lagos State, the CSAT also stands at 98%, reflecting consistent satisfaction across locations.
Average check reveals customer spending habits, influencing revenue strategies and menu optimization efforts.
The average check for Hard Rock Cafe in Nigeria is 18.2K NGN, reflecting the average amount customers spend per visit. There's a decrease of 26.9% year-over-year. In Lagos State, the average check is also 18.2K NGN. The dynamic data shows the average check has been approximated from April 2025 - June 2025 and remains at 16958.33 NGN.
Outlet count indicates brand reach and expansion, crucial for market penetration and accessibility.
Hard Rock Cafe has 2 outlets in Nigeria, both located in Lagos State. This indicates a focused presence in a key metropolitan area. All outlets are located in Lagos State.
Understanding key competitors and cross-visitation helps refining marketing and customer retention strategies.
The top competitors for Hard Rock Cafe in Nigeria, based on cross-visitation, are CIRCA NON PAREIL (72.06%), GOSSIP KITCHEN AND BAR (69.12%), 100 Hours (67.65%), 411 Restaurant & Lounge (63.24%), and Labule Restaurant (22.06%). This reveals the alternative dining choices of Hard Rock Cafe's customer base.
Analyzing traffic workload by hour helps optimize staffing, resource allocation, and service delivery.
Traffic workload for Hard Rock Cafe in Nigeria varies throughout the day, with peak activity between 6 PM and 11 PM (hod 18-23), reaching a maximum at 10 PM (hod 22) with 67.00. There is no reported activity between 2 AM and 11 AM.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Among Hard Rock Cafe consumers in Nigeria, women are overrepresented (Index = 53), while men are even more overrepresented (Index = 122), suggesting a high affinity. Gen X is highly overrepresented (Index = 278), indicating a strong connection with this generational group.