Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hanazen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hanazen performance in the Japan and how they change over time
See what factors influence Hanazen performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Hanazen' competitors in the Japan
An analysis of Hanazen' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hanazen has a Market Performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in Japan. This shows significant competitive strength and customer preference relative to peers such as Tosashimizu world, らっしゃいセー 梅田お初天神店, Gyumaru, Sangoshō, 骨付鳥と鶏ダシおでん（秋冬）京味噌モツ煮（春夏） 歩, and やきとん備長炭 串魂-くしだましい- 品川店, which share the same percentile.
Customer satisfaction (CSAT) is a key performance indicator (KPI) reflecting customer happiness and loyalty, directly impacting brand reputation and revenue.
Hanazen's overall CSAT is 76%, a 0.8pp increase year-over-year, signaling improved customer sentiment. Chiba Prefecture shows high satisfaction (82% with 6.3pp growth), while Ibaraki Prefecture exhibits low satisfaction (31% with -42.9pp decline), suggesting regional differences in customer experience.
Average check reflects customer spending per visit. Monitoring this KPI helps understand pricing effectiveness and identify opportunities for revenue optimization.
Hanazen's overall average check is 2.4K JPY, a 15.5% decrease year-over-year, indicating lower customer spending per visit. Chiba Prefecture's average check is 2.3K JPY with 0% growth. Further investigation is required to understand the driving factors behind the overall decline.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategy and identify geographic growth opportunities.
Hanazen has 10 outlets in Chiba Prefecture and 1 outlet in Ibaraki Prefecture. The concentration in Chiba Prefecture suggests a stronger market presence there, while Ibaraki Prefecture presents an opportunity for expansion.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies and highlighting opportunities for differentiation.
Hanazen's top competitors based on cross-visitation include 店 (12), Sushiro (9.33), McDonald's (9.33), Marugame Seimen (9.33), and CoCo Ichibanya (5.33). These brands attract Hanazen's customers, indicating shared customer preferences and potential areas for competitive focus.
Traffic workload analysis reveals peak hours, aiding staffing and resource allocation to optimize customer experience during busy periods.
Hanazen experiences peak traffic workload between 11:00 and 14:00, with the highest workload at 12:00 (67.92). Traffic decreases significantly after 15:00. Staffing and resource allocation should align with these peak hours to optimize service.
Consumer segment analysis informs targeted marketing by understanding demographic traits of customers, which enables tailored messaging and promotional strategies.
Hanazen's customer base shows that women are overrepresented (65), while men are even more overrepresented (120). Gen X are the most overrepresented (202) while Gen Y shows high affinity (94). Targeted marketing should consider this demographic mix.