Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Grill 66 is in the top 20% of brands
Sample of brands in the same percentile
See what factors influence Grill 66 performance in the Iceland and how they change over time
See what factors influence Grill 66 performance in the Iceland and how they change over time
Available by subscription
Available by subscription
An analysis of Grill 66' competitors in the Iceland
An analysis of Grill 66' competitors in the Iceland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects customer preference and competitive strength, critical for strategic decisions and investment prioritization.
Grill 66 holds a MARKET PERFORMANCE percentile of 80 in Iceland's Cafe & Restaurants industry, placing it in the average/above average category. This indicates a solid market presence. Competitors in the same percentile range include Reykjavík Röst, Yuzu, Almar Bakari, Gamli Bærinn, Gisli Eirikur Helgi Kaffihûs Bakkabrædra, and Fish and chips.
CSAT is crucial for gauging customer loyalty and predicting future revenue trends; low satisfaction can signal risks.
Grill 66's overall customer satisfaction is 73%, a decrease of 24.1 percentage points year-over-year. Northeastern Region shows a higher satisfaction at 85% but has decreased by 10.1 percentage points. The CSAT trend from April to June 2025 varied, with a low in May. This decline warrants investigation.
Outlet distribution reflects market reach; strategic location impacts accessibility and potential customer base.
Grill 66 has 7 outlets in the Capital Region, 3 in the Northeastern Region, 2 each in the Southern, Eastern and Western Regions, and 1 each in the Southern Peninsula and Northwestern Region. Capital Region has the highest presence, indicating its strategic importance for the brand.
Competitor analysis reveals market dynamics; understanding overlap informs targeted marketing and differentiation.
Grill 66's top competitors based on customer cross-visitation include Bæjarins Beztu Pylsur, Dirty Burger & Ribs, Issi fish and chips, Víkinga Pylsur, and TORGIÐ restaurant, each with 10.53% cross-visitation. This overlap signals opportunities for targeted campaigns.
Understanding peak traffic hours informs staffing and operational adjustments for maximizing service quality.
Grill 66 experiences peak traffic between 18:00 and 20:00, with the highest workload at 53.10% at 19:00. The lowest workload is between 0:00 and 6:00. This distribution informs optimal staffing and resource allocation throughout the day.
Consumer segment insights enable targeted messaging and product development, boosting engagement and ROI.
Grill 66's customer base shows a high affinity for Women (94 index) and an even higher affinity for Men (104 index). Regarding generational segments, both Gen Y (140 index) and Gen Z (212 index) exhibit above-average representation. The affinity indexes indicate that Grill 66 appeals more strongly to Gen Z than Gen Y and, also, shows the potential for gender based marketing.