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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fat Tuesday is in the top 13% of brands
Sample of brands in the same percentile
See what factors influence Fat Tuesday performance in the Mexico and how they change over time
See what factors influence Fat Tuesday performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Fat Tuesday' competitors in the Mexico
An analysis of Fat Tuesday' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Fat Tuesday's MARKET PERFORMANCE in Mexico is at the 87th percentile, indicating above-average market standing. This suggests a strong customer preference compared to competitors. Performance peers in the same percentile range include *"Marisquería La Regia"*, Casa Obregón, Pacific Brew Taproom, La Paz, Daiquiri Dick's, Pescados y Mariscos El Pulpo, and Piel Canela.
Tracking the number of outlets indicates brand expansion and market penetration, influencing overall revenue and market share.
Fat Tuesday has 6 outlets in Quintana Roo, Mexico. Without historical data, it is not possible to determine any growth or decline in outlet numbers during the reporting period.
Identifying top competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
The top competitors for Fat Tuesday, based on customer cross-visitation, include Restaurante Ambasciata D' Italia (22.22%), Papillon Taqueria (11.11%), Wet Wendy's (11.11%), Mezcalito's Last Frontier (11.11%), and Zitla Playa (11.11%). These brands attract customers who also visit Fat Tuesday.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to match customer demand.
Fat Tuesday experiences peak traffic between 10 AM and 8 PM, with the highest traffic workload around noon. Traffic is minimal between 1 AM and 7 AM, suggesting an opportunity to focus marketing efforts on high traffic hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies to improve customer engagement.
Women are overrepresented among Fat Tuesday's consumers with an affinity index of 75, while men are significantly overrepresented with an affinity index of 117. Gen X is highly overrepresented (184), while Gen Y is slightly underrepresented (88).