Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Pollo Loco is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Pollo Loco performance in the Philippines and how they change over time
See what factors influence El Pollo Loco performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of El Pollo Loco' competitors in the Philippines
An analysis of El Pollo Loco' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, impacting competitive advantage and strategic decision-making.
El Pollo Loco holds a leading market performance position at the 99th percentile. This high percentile indicates a strong competitive standing. Peers like Jumbo Crab Bohol, suan restaurant 수안, Burnt Bean, Drunk Skillet Steak & Grill, Urban Chick, and Tong Yang Plus SM Southmall share this leading market position.
CSAT reflects customer loyalty, influencing brand reputation and repeat business. Monitoring trends ensures service quality and customer retention.
El Pollo Loco's overall customer satisfaction is 95%, a slight decrease of 1.2 percentage points year-over-year. Metro Manila mirrors this overall satisfaction level. The CSAT trend shows fluctuations, peaking in June 2025, indicating varying service experiences.
Average check indicates spending per customer, impacting revenue and profitability. Tracking trends helps optimize pricing and promotions.
The overall average check for El Pollo Loco is PHP 532.6, a significant decrease of 32.4% year-over-year. Metro Manila reflects this value with no growth. The trend shows a decline from April to June 2025, signaling potential pricing or spending changes.
Outlet count reflects market reach and brand presence. Growth indicates expansion, while stability ensures consistent service access.
El Pollo Loco operates 5 outlets in Metro Manila. This fixed number suggests a stable presence within the region during the reporting period, indicating consistent market access for customers.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
El Pollo Loco's customers also frequent TGI Fridays (16.13%), Texas Roadhouse (12.90%), Starbucks (9.68%), Canto (6.45%), and Italianni's (6.45%). This cross-visitation data highlights key competitors and shared customer bases, informing targeted promotions.
Traffic workload analysis optimizes staffing and resource allocation, improving service efficiency and customer experience during peak hours.
El Pollo Loco experiences peak traffic between 10 AM and 8 PM, with the highest workload at 6 PM (75.86%) and 7 PM (77.93%). Minimal activity occurs overnight, indicating operational hours primarily during the day and evening.
Understanding consumer segments enables targeted marketing, enhancing engagement and maximizing ROI by tailoring strategies to specific groups.
El Pollo Loco's customer base shows a high affinity for women (97) and men (102). The brand attracts Gen X (71), Gen Y (108) and Gen Z (116). Gen Z and Y are overrepresented, while Gen X is underrepresented.