Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Djolof Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Djolof Chicken performance in the Senegal and how they change over time
See what factors influence Djolof Chicken performance in the Senegal and how they change over time
Available by subscription
Available by subscription
An analysis of Djolof Chicken' competitors in the Senegal
An analysis of Djolof Chicken' competitors in the Senegal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's competitive strength and customer preference, reflecting share of foot traffic in the industry.
Djolof Chicken holds a leading position in Senegal's Cafe & Restaurants industry with a 99th percentile. This high percentile indicates a strong market presence and customer preference compared to its peers, including La Parrilla, Exotik Beach, KFC, Chicken Nekh, Restaurant Le Lagon 1, and Brioche Dorée, all within the same high-performance range.
Customer satisfaction (CSAT) is crucial for loyalty and growth, indicating how well a brand meets customer expectations.
Djolof Chicken's overall CSAT is 46%, a decrease of 2.1 percentage points year-over-year. In the Dakar Region, CSAT is 38%, with a decline of 3.9 percentage points. The trend shows fluctuations in customer satisfaction over the recent months, warranting a review of service and product quality.
Outlet count indicates market reach and expansion, reflecting the brand's physical presence and accessibility.
Djolof Chicken has 13 outlets in the Dakar Region, representing its primary market presence. Thiès Region has 4 outlets, while Kaolack, Saint-Louis, and Louga Regions each have 1 outlet. This distribution highlights a concentration in Dakar with smaller presence in other regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Customers of Djolof Chicken also frequent KFC (8.70%), Kayser (7.25%), KOTAO Coffee (5.80%), Brioche Dorée (5.80%), and Trattoria da Alex (5.80%). This cross-visitation data highlights potential direct competitors and opportunities for Djolof Chicken to refine its unique selling proposition.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Djolof Chicken experiences peak traffic between 11 AM and 9 PM, with the highest workload around 5 PM - 6 PM (62.07%). Traffic is minimal between midnight and 8 AM, indicating a need to align staffing and operational hours with customer demand.
Understanding consumer demographics allows tailored marketing, enhancing engagement and brand resonance.
Women are over-represented among Djolof Chicken's consumers. Gen X are heavily over-represented, while Gen Y has an under-indexed affinity. These indices suggest a higher resonance with these consumer segments relative to the average consumer.