Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Der Backfriese is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Der Backfriese performance in the Germany and how they change over time
See what factors influence Der Backfriese performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Der Backfriese' competitors in the Germany
An analysis of Der Backfriese' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Der Backfriese is a leading brand with a market performance percentile of 97, placing it in the top 3% of brands, indicating high customer preference. Its performance peers include Balkan, Babel, Ebbelwoi Unser, Santorini, Kulinarium An Der Glems, and Schützenhaus, which means they are in adjacent percentile range.
Customer satisfaction (CSAT) shows how happy customers are with a brand. High CSAT scores often mean loyal customers and positive word-of-mouth.
Der Backfriese's overall CSAT is 51%, a decrease of 22.2 percentage points year-over-year. In Lower Saxony, the CSAT is also 51%, with a similar decrease. This indicates a significant drop in customer satisfaction compared to the previous year, suggesting potential issues with service or product quality.
Average check (or ticket size) reflects the amount customers spend per visit. Increases can show higher prices or customers buying more.
The overall average check for Der Backfriese is 9.3 EUR, an increase of 8.6% year-over-year. In Lower Saxony, the average check is also 9.3 EUR with 0% growth. This suggests customers are spending more per visit than last year, potentially boosting revenue.
The number of outlets indicates a brand's presence and reach. More outlets can lead to greater convenience and market share.
Der Backfriese has 12 outlets in Lower Saxony. The data shows that the number of outlets has not changed in the defined period. This provides a measure of stability of brand’s brick and mortar footprint.
Knowing your competitors and how often customers visit them can help you refine your offerings and attract more business.
The top competitors for Der Backfriese, based on cross-visitation, are Lorenz Bäcker Victorbur GmbH (14.29%), Ristorante Pizzeria Santa Maria (5.71%), Knuust by Grünhoff (5.71%), Restaurant Sparta (5.71%), and Luth Eilts Fischimbiss u. Fischverkauf (5.71%). This shows which brands Der Backfriese's customers also frequent.
Traffic workload by hour shows when the business is busiest. This helps with staffing and making sure there are enough resources during peak times.
Der Backfriese experiences peak traffic between 09:00 and 12:00, with the highest workload at 10:00 (59.48). Traffic gradually increases starting at 04:00, peaks mid-morning, and decreases significantly after 17:00, indicating customer preference for morning and lunchtime visits.
Understanding consumer segments helps tailor marketing. Gender and Generation (e.g., Gen X) affinity informs targeted strategies.
Women show high affinity (101%) for Der Backfriese, while men are slightly under-indexed (99%). Gen X has significantly high affinity (191%) suggesting a stronger connection with this generation. Therefore, marketing could focus on GenX.