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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Crumbl is in the top 13% of brands
Sample of brands in the same percentile
See what factors influence Crumbl performance in the India and how they change over time
See what factors influence Crumbl performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Crumbl' competitors in the India
An analysis of Crumbl' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the cafe & restaurant industry.
Crumbl's market performance in India is at the 87th percentile, placing it as an average/above average performer in the Cafe & Restaurants industry. This indicates a solid market presence. Performance peers include JW Cafe, Matadin Ram Bhandar, Madhi Ni Khamani, Sunny Vaishno Dhaba Mirthal, Jaya Foods and Central Perk Srinagar within the same percentile range.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking changes identifies areas for improvement and strengths to leverage.
Crumbl's overall customer satisfaction in India is 86%, which represents a decrease of 6.3 percentage points year-over-year. In Kerala, customer satisfaction is also at 86%, with a similar decrease of 6.3 percentage points. This suggests a need to investigate and address the factors causing the decline in customer satisfaction to ensure retention and growth.
Outlet count signifies brand reach and growth. Increases reflect expansion, while decreases may indicate market challenges or strategic shifts.
Crumbl has one outlet in Kerala, India, as of the reporting period. There's no growth value recorded, suggesting stability in the number of outlets. Expanding to other states could increase brand visibility and market share.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts for market advantage.
Crumbl's top competitors based on customer cross-visitation are Elam Resto Cafe (22.22%), Chai Days (11.11%), Prestina's kitchen (11.11%), PATHIRAKOZHI RESTAURANT, EDACHIRA (11.11%), and The Voyager Diner (24/7) (11.11%). Elam Resto Cafe has the highest overlap. Understanding why Crumbl customers also visit these establishments can inform strategies to enhance Crumbl's offerings and attract more customers.
Traffic workload insights optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Crumbl experiences the highest traffic workload between 18:00 and 22:00, peaking at 68.71% at 21:00. There is very little activity between 0:00 and 10:00. Staffing and resources should be allocated to match these peak hours to maximize customer satisfaction and operational efficiency.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI. Tailoring strategies to specific groups boosts brand affinity.
Women are overrepresented among Crumbl's customers, with an affinity index of 222, while men are underrepresented with an index of 65. Gen Y has an affinity index of 135, indicating they are also overrepresented. Marketing efforts should consider appealing to women and Gen Y, while also exploring strategies to attract a broader male demographic.