Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions

Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chai Waale is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Chai Waale performance in the India and how they change over time
See what factors influence Chai Waale performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai Waale' competitors in the India
An analysis of Chai Waale' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the cafe industry.
Chai Waale's market performance is at the 96th percentile, categorizing it as a leading brand. This indicates strong market presence and high customer preference compared to competitors. Performance peers in the same range include: Calamari Bathe & Binge, Calcutta Nostalgia, Khan's Restaurant, 4o’clock restaurant&tea room, Hangout, No Oil No Boil Restaurant.
Customer satisfaction (CSAT) reflects the happiness of your customer base. Higher CSAT scores often correlate with increased customer loyalty and positive word-of-mouth.
Chai Waale's overall CSAT is 57%, a 1.2 percentage point increase year-over-year. In Tamil Nadu, CSAT is also 57% with a similar increase. Although showing positive trend, the number can be improved. CSAT trend data for 2025 shows a constant score.
The number of outlets indicates brand reach. Monitoring growth helps understand expansion and market penetration, reflecting the brand's physical presence.
Chai Waale has 27 outlets in Tamil Nadu. Stable number of outlets suggests established presence in the region.
Identifying competitors is vital for strategic positioning. It allows a brand to understand market dynamics and refine strategies to gain a competitive edge.
Chai Waale's top competitors based on cross-visitation are Tiffin Shastra (11.76%), McDonald's (8.82%), Sangeetha Veg Restaurant (5.88%), Coffee Shastra (5.88%), and THE OLD MIRCHI BIRYANI (5.88%). These brands are frequently visited by Chai Waale's customers.
Analyzing traffic workload helps optimize staffing and resource allocation, and identify peak hours to better serve customers and maximize revenue.
Chai Waale experiences peak traffic between 17:00 and 21:00, with the highest workload at 18:00. Traffic workload gradually increases from 6:00 AM, peaking in the evening, then gradually decreasing to its lowest point in the early morning hours.
Understanding consumer segments enables targeted marketing. Analyzing demographics like gender and generation helps tailor campaigns for maximum impact and engagement.
Chai Waale's consumer base shows a higher affinity for women (154 Index) and Gen X (127 Index), which means they are overrepresented in Chai Waale's consumer base. Men (84 Index) and Gen Z (79 Index) are underrepresented.