Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chai Point is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chai Point performance in the India and how they change over time
See what factors influence Chai Point performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai Point' competitors in the India
An analysis of Chai Point' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market performance helps assess brand strength and customer preference in a competitive landscape.
Chai Point holds a leading market performance at the 99th percentile, indicating a strong competitive position. Its performance peers, also at the 99th percentile, include Roastea, Minerva & Bluefox Restaurant, Sharma Dhaba, Rhythm Restaurant, Kapoor's Cafe, and Arya Bhavan.
Tracking customer satisfaction is essential for understanding brand loyalty and identifying areas for service improvement.
Chai Point boasts an overall CSAT of 85%, a significant 25.3 percentage point increase year-over-year. Haryana leads with 93%, followed by Delhi and Uttar Pradesh at 91%. Maharashtra shows the highest growth in CSAT, up by 56.1 percentage points.
Average check data reveals spending habits, informing pricing strategies and revenue optimization efforts.
Chai Point's overall average check is INR 514.2, up 33.6% year-over-year. Uttar Pradesh has the highest average check at INR 585.2. Maharashtra has the lowest average check at INR 300.00.
The number of outlets reflects brand reach and market presence across different geographic locations.
Chai Point has a significant presence in Karnataka, with 65 outlets. Haryana, Telangana, Uttar Pradesh, and Delhi each have 17, 13, 13, and 13 outlets respectively, demonstrating varied market penetration across states.
Identifying top competitors and cross-visitation patterns enables strategic positioning and competitive advantage.
Chai Point's top competitors include Nothing Before Coffee (50.33%), Baton Tea Cafe (49.11%), abCoffee (40.58%), Sawariya Coffee Shop (36.59%), and Cafe Choco Craze (30.71%), based on cross-visitation data.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand.
Chai Point experiences peak traffic workload between 18:00 and 19:00 hours, with a workload of 50.19 and 50.43, respectively. The lowest traffic occurs between 1:00 and 3:00 hours.
Understanding consumer demographics helps target marketing efforts and tailor products to specific customer groups.
Women show a slightly higher affinity (110) for Chai Point than men (97). Gen Z has a significantly high affinity (170), indicating strong engagement. Gen X also shows high affinity (114), while Gen Y is under-indexed (92).