Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chai joy is in the top 14% of brands
Sample of brands in the same percentile
See what factors influence Chai joy performance in the India and how they change over time
See what factors influence Chai joy performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai joy' competitors in the India
An analysis of Chai joy' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Chai joy's market performance is at the 86th percentile, placing it in the average/above average range. This indicates a solid market standing. Performance peers in the same range include AKSHAYA HOTEL, Aao Kabhi Haveli Pe Restaurant, Kovai Durbar, Hotel vrundavan bar, Chariot Bar and Restaurant, and Cafe Pakeeza Hotel.
Outlet count reflects brand reach and expansion, indicating growth and market penetration strategy across regions.
Chai joy has a total of 14 outlets. Telangana has the most outlets (9), followed by Karnataka (3). Tamil Nadu and Kerala each have 1 outlet. This shows a strong presence in Telangana, with expansion potential in other states.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategy and marketing efforts.
The top competitors based on customer cross-visitation are SRI RAGHAVENDRA UDIPI VEG, Bilal Biryani Point, Ammammagarillu-TFC, Maqdoom bhai hotel, and Gupta tiffin center, each with 14.29% cross-visitation. This highlights brands frequently visited by Chai joy's customers.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation to meet customer demand efficiently.
Chai joy experiences peak traffic between 18:00 (6 PM) and 19:00 (7 PM), with a traffic workload of 48.79 and 50.74, respectively. Traffic is lowest in the early morning hours, indicating staffing adjustments may be needed.
Understanding consumer segments informs targeted marketing and positioning strategies to engage relevant demographics effectively.
Women have a high affinity (Index 148) for Chai joy, indicating they are over-represented among Chai joy's consumers. Men, with an index of 86 are under-represented. Gen X has a high affinity(Index 170), while Gen Y shows an average affinity (Index 102).