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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cakes & Bakes is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Cakes & Bakes performance in the India and how they change over time
See what factors influence Cakes & Bakes performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Cakes & Bakes' competitors in the India
An analysis of Cakes & Bakes' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of customer traffic, reflecting its competitive strength and customer preference.
Cakes & Bakes ranks at the 88th percentile, indicating an average/above average market position. It means the brand captures more customer foot traffic than 88% of its competitors in the Cafe & Restaurants industry in India. Performance peers in the same percentile include: Maa Aanpurna Batti Chokha Resturent, Desi Bites Restaurant | Best Restaurant On NH 58, Haveli Restaurant, Nalapaaka Pure Veg Family restaurant, Vidya Restaurant, and Davanagere Hot Masala Mandakki Mirchi.
Outlet count indicates brand reach and market penetration, affecting accessibility and customer acquisition potential.
Cakes & Bakes has 9 outlets in West Bengal and 6 in Jharkhand. West Bengal accounts for 100% of the brand's presence in the analyzed locations, while Jharkhand accounts for 66.67%. This distribution highlights the brand's geographical focus during the period from 2025-05-01 to 2025-07-31.
Competitor analysis helps identify key market rivals, enabling strategic positioning and competitive advantage.
The top competitors of Cakes & Bakes, based on customer cross-visitation, are Kolkata Arsanal Biriyani Centre (33.33%), Guiram Bhavan (22.22%), McDonald's (11.11%), Nandini Hotel & Restaurant (11.11%), and The Brew Buds Cafe (11.11%). This indicates that customers who visit Cakes & Bakes also frequently visit these brands.
Traffic workload shows peak hours, guiding staffing and resource allocation for optimal service and customer experience.
Cakes & Bakes experiences its highest traffic workload between 17:00 and 20:00, peaking at 51.49% at 18:00. Traffic is minimal between 0:00 and 7:00. This data suggests optimal staffing and resource allocation should focus on the late afternoon and evening hours.
Consumer segments enable targeted marketing, tailoring products and messages to specific demographic groups for better engagement.
Women show high affinity (121 index) towards Cakes & Bakes, meaning this group is over-represented compared to average consumer. Gen X also demonstrates high affinity (151 index). Men are under-indexed at 94. Gen Y is slightly over-represented, indicated by affinity index of 105.