Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cake Square is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Cake Square performance in the India and how they change over time
See what factors influence Cake Square performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Cake Square' competitors in the India
An analysis of Cake Square' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Cake Square holds a 96th percentile market performance, positioning it as a leading brand in the Cafe & Restaurants industry in India. Performance peers include: Dindigul Anandh Biriyani, Lune Café And Patisserie, SHAKE WORLD, We Madam Cafe Lounge, BANANALEAF A/C RESTAURANT, Heramb Pure Veg. This indicates a strong market presence.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and positive word-of-mouth.
Cake Square's overall CSAT is 81%, with a 2.6 percentage point increase year-over-year, demonstrating improved customer satisfaction. In Tamil Nadu, the CSAT is also 81%, indicating consistent satisfaction across locations. CSAT trended between 82.35% and 93.33% over the recent months.
Outlet count indicates brand reach, market penetration, and scalability, influencing revenue and brand visibility.
Cake Square has 27 outlets in Tamil Nadu. Maintaining outlet count suggests stable infrastructure in this region.
Identifying key competitors through cross-visitation patterns helps refine competitive strategies and understand market dynamics.
Cake Square's customers also frequently visit Dindigul Thalappakatti Restaurant (18.18%), SS Hyderabad Biryani (9.09%), Madurai No.1 Jiharthanda Ice cream (9.09%), Salem RR Biryani - Maduravoyal Branch (9.09%) and Gowri Parvathi Bhavan, Madurai (9.09%). This suggests these brands compete for the same customer base.
Understanding traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Cake Square experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (72.45%). The lowest traffic occurs between 00:00 and 08:00. Understanding of this pattern could help to optimize resources (staff) for those periods.
Analyzing consumer segments by gender and generation allows for targeted marketing, improving engagement and ROI.
Men (index: 129%) show a higher affinity. Gen X (index: 291%) are significantly over-represented, while Gen Y (index: 77%) are under-represented. This suggests Cake Square is more popular among older generations.