Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger Lounge is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Burger Lounge performance in the India and how they change over time
See what factors influence Burger Lounge performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Burger Lounge' competitors in the India
An analysis of Burger Lounge' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Lounge's Market Performance is at the 93rd percentile, indicating a leading position in the market, placing it in the top 7% of brands. This suggests strong customer preference and competitive strength compared to peers like Paushtik Fusion, CHEF BHAIJAANS, Kochai Karthi Kadai, Curry Leaves Bhavan, Ananda Bhavan and Hungry wheelz and Rooftop, which share the same 93rd percentile.
Customer Satisfaction (CSAT) reflects customer contentment. High CSAT scores indicate positive brand perception and customer loyalty, vital for sustainable growth.
Burger Lounge's overall Customer Satisfaction is 44%, a significant decrease of 42.5 percentage points year-over-year. In Karnataka, CSAT is 36%, with a growth decrease of 60.6 percentage points. This decline suggests a need to address factors impacting customer experience to improve satisfaction levels.
The Number of Outlets indicates market presence and expansion strategy, influencing brand accessibility and revenue potential in different regions.
Burger Lounge has 3 outlets in Kerala, 2 in Karnataka, and 1 in Tamil Nadu. This distribution highlights Kerala as the primary market with the most outlets. Growth metrics are not provided, but the outlet count provides a snapshot of current market coverage.
Identifying key competitors and cross-visitation patterns reveals competitive dynamics and customer preferences, crucial for strategic positioning.
Burger Lounge's top competitors based on cross-visitation are Plated Trivandrum and Open House Restaurant (11.11%), followed by Ambrosia, Kashi Art Café, and Al Baike Fried Chicken (5.56%). This indicates that Burger Lounge customers also frequent these establishments.
Traffic Workload Distribution highlights peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Burger Lounge experiences peak traffic workload between 17:00 and 20:00 (5:00 PM to 8:00 PM), with a maximum workload around 19:00 (7:00 PM). The workload is minimal between 0:00 and 10:00 (12:00 AM to 10:00 AM). This data suggests the need for increased staffing during evening hours.
Analyzing consumer segments by gender and generation (e.g., Gen X, Gen Y) allows targeted marketing, improving engagement and brand resonance.
The affinity index for women is 139, indicating they are overrepresented among Burger Lounge's consumers. Men have an affinity index of 89, indicating they are underrepresented. Gen X and Gen Y segments have affinity indexes of 97, meaning they are slightly underrepresented.