Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Vietnam and how they change over time
See what factors influence Burger King performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Vietnam
An analysis of Burger King' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference within the Cafe & Restaurants industry, vital for strategic decision-making.
Burger King holds the 96th percentile, indicating a leading market position in Vietnam's Cafe & Restaurants industry. This strong standing, among the top 4% of brands, demonstrates significant customer preference compared to peers like Cháo Sườn Sụn Huyền Anh Đồng Xuân and others at the same percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability in the competitive market.
Burger King's overall CSAT is 40%, a decrease of 42.8 percentage points year-over-year. Khánh Hòa Province shows a CSAT of 35%, with a 44 percentage point decrease. This indicates a significant decline in customer satisfaction requiring investigation and corrective actions.
Outlet count indicates market presence and expansion, reflecting brand reach and growth potential within the Cafe & Restaurants industry.
Burger King has one outlet each in Kiên Giang and Khánh Hòa Provinces. The number of locations reveals limited physical coverage in Vietnam, suggesting opportunity for strategic expansion in other regions to enhance market accessibility.
Competitor analysis reveals market dynamics and competitive landscape, enabling strategic positioning and differentiation for Burger King.
Burger King's customers also visit Sailing Club Nha Trang and Pizza 4P's (14.29% cross-visitation each), Burger King(14.29%) and Thanh Sương (7.14%). This highlights key competitors attracting Burger King's customer base, suggesting potential areas for competitive improvement and targeted marketing.
Analyzing traffic workload by hour reveals peak activity times, crucial for optimizing staffing, resource allocation, and operational efficiency.
Traffic workload peaks between 10:00 AM and 8:00 PM, reaching its highest at 10:00 AM (51.86). Minimal activity is recorded between 10:00 PM and 5:00 AM. This data enables optimized staffing and resource allocation during peak hours to enhance customer experience.
Understanding consumer segments informs targeted marketing, tailoring strategies to resonate with specific demographics, maximizing engagement, and ROI.
Women are overrepresented (Affinity Index of 63), and men are also overrepresented (Affinity Index of 124). Gen X is highly overrepresented (Affinity Index of 907). This suggests the brand resonates more strongly with Men and Gen X, informing targeted marketing and positioning strategies.