Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BrewDog is in the top 13% of brands
Sample of brands in the same percentile
See what factors influence BrewDog performance in the Iceland and how they change over time
See what factors influence BrewDog performance in the Iceland and how they change over time
Available by subscription
Available by subscription
An analysis of BrewDog' competitors in the Iceland
An analysis of BrewDog' competitors in the Iceland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
BrewDog's Market Performance in Iceland is at the 87th percentile, placing it in the average/above average range. This suggests a solid market presence relative to its competitors. Performance peers in a similar range include 2Guys, Kaffi Krús, Salka Valka eldhús/kitchen, and Sker Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for long-term business success.
BrewDog's customer satisfaction in Iceland is very high, with an overall CSAT of 94%, a significant 13.3 percentage point increase year-over-year. In the Capital Region, CSAT mirrors this high level, indicating consistent customer experiences.
Number of outlets indicates market reach and growth potential, reflecting expansion strategy and brand accessibility to customers.
BrewDog has one outlet in the Capital Region of Iceland. This indicates a focused presence in a key geographic area, with potential for future expansion to increase market coverage.
Competitor analysis identifies key rivals and their cross-visitation rates, revealing market dynamics and competitive threats for strategic adjustments.
Customers who visit BrewDog also frequently visit Messinn (14.81%), Íslenski barinn (11.11%), Café Loki (11.11%), Icelandic Street Food (11.11%), and Bæjarins Beztu Pylsur (11.11%). This indicates shared customer interests.
Analyzing traffic workload by hours reveals peak times and operational efficiency, enabling resource allocation and staffing optimization for customer satisfaction.
BrewDog experiences peak traffic between 18:00 and 20:00, with the highest workload at 19:00 (62.43%). Traffic starts picking up around 12:00, gradually increasing through the afternoon and evening.
Analyzing consumer segments helps tailor marketing, enhancing engagement and brand relevance with diverse customer groups based on shared attributes.
Women are overrepresented among BrewDog's consumers with an affinity index of 79, while men are strongly overrepresented at 114. Gen X is significantly overrepresented (154), while Gen Y is slightly underrepresented (98).