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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BrewDog is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence BrewDog performance in the Spain and how they change over time
See what factors influence BrewDog performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of BrewDog' competitors in the Spain
An analysis of BrewDog' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
BrewDog's market performance is at the 94th percentile, indicating a leading position in Spain's Cafe & Restaurants industry. This signifies high customer preference and a strong competitive edge. Performance peers in the same percentile: Sonora Beach, Confitería La Campana, Mano a Mano Hamburguesería, Parrilla Argentina Ushuaia CASTELLDEFELS, Ca'n Llimona, Biarritz Sotogrande.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. It's crucial for long-term success and repeat business.
BrewDog's overall customer satisfaction in Spain is 77%, a slight decrease (-0.1pp year-over-year). In Catalonia, CSAT also stands at 77%. A CSAT score of 77% requires close monitoring to identify and address factors influencing customer satisfaction decline.
Average check indicates customer spending per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions to boost sales.
The overall average check for BrewDog in Spain is 16.2 EUR, a decrease of 24.2% year-over-year. The average check in Catalonia is also 16.2 EUR. This significant decrease suggests the need to re-evaluate pricing, menu offerings, and promotional strategies to enhance customer spending.
Number of outlets indicates brand reach and market presence. Tracking this metric helps gauge expansion and market penetration effectiveness.
BrewDog has 1 outlet in Catalonia, Spain. The limited number of outlets indicate a small reach.
Competitor analysis identifies key rivals and their appeal to customers. Understanding this landscape informs competitive strategies and differentiation.
Top competitors for BrewDog, based on customer cross-visitation, include Lucciano's (6.67%), Blacklab Brewhouse & Kitchen (6.67%), Mustafa's Gemuse Kebap (6.67%), Granier (3.33%), and Orxateria Santabárbara (3.33%). These brands attract BrewDog's customers, indicating potential areas for competitive focus.
Traffic workload analysis by hour reveals peak times, enabling efficient staffing and resource allocation for optimal customer service.
BrewDog experiences peak traffic workload between 17:00 and 23:00, with the highest at 20:00 (58.57%) and 21:00 (58.43%). There is no activity between 2:00 and 16:00. Staffing and marketing should be optimized for peak hours.
Consumer segment analysis enables targeted marketing by understanding demographic preferences. This helps tailor strategies for higher engagement and ROI.
Consumer affinity is high for Men (141%) and Gen X (155%), indicating over-representation among BrewDog's customer base. BrewDog consumers are much more likely to be men, while women are under-represented. Gen Y is slightly over-represented (106%). These insights are crucial for creating specific marketing initiatives.