Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Biryani Global is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Biryani Global performance in the India and how they change over time
See what factors influence Biryani Global performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Biryani Global' competitors in the India
An analysis of Biryani Global' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Biryani Global's market performance is at the 95th percentile, indicating a leading position. This means Biryani Global captures a significantly high proportion of customer traffic compared to other Cafe & Restaurants in India. Performance peers in the same percentile are HOTEL MAHALAXMI., Wasabee, Raju Chats & Restaurant, Turkish Medbhee Restaurant, Bombay Creamery Cafe, and S.K CAKE N BAKE.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business in the competitive Cafe & Restaurants market.
Biryani Global's overall customer satisfaction (CSAT) is 54%, a 16.9 percentage point increase year-over-year. In West Bengal, CSAT is 33%, with a 13.3 percentage point increase. The CSAT dynamic data shows variability between April and June 2025, with a high of 100% in April and June, and a low of 0% in May. This suggests potential fluctuations in customer experience.
Outlet count reflects brand reach and expansion, indicating market presence and accessibility to customers in different regions.
Biryani Global has a total of 13 outlets. Bihar and Jharkhand each have 4 outlets, Uttar Pradesh has 2 outlets, and Chhattisgarh, Madhya Pradesh, and West Bengal each have 1 outlet. This distribution highlights the brand's current geographic focus within India.
Competitor analysis reveals brand positioning, highlighting key players and cross-visitation patterns within the Cafe & Restaurants sector.
Top competitors based on cross-visitation include Jain Shree Restaurant (25%), ZAIKA A/C RESTURANT (16.67%), Hot Lips Restaurant (16.67%), Lazeez Restaurant (16.67%), and Games and Bites (16.67%). This indicates that customers of Biryani Global also frequent these establishments.
Traffic workload analysis shows peak hours, informing staffing and resource allocation to optimize customer service and operational efficiency.
Traffic workload varies throughout the day, with peak activity between 11:00 AM and 10:00 PM, especially from 4:00 PM to 7:00 PM. The highest workload is at 6:00 PM (49.70%). The lowest workload is between 6:00 AM and 10:00 AM.
Consumer segments by gender and generation inform targeted marketing, allowing brands to tailor messaging and offerings for affinity.
The consumer gender mix shows women at an affinity index of 44 and men at 116. The consumer generation mix shows Gen Y at an affinity index of 135. Men and Gen Y show higher-than-average affinity, indicating they are more engaged with the brand compared to women.