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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Biryani By Kilo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Biryani By Kilo performance in the India and how they change over time
See what factors influence Biryani By Kilo performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Biryani By Kilo' competitors in the India
An analysis of Biryani By Kilo' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Biryani By Kilo holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a strong market presence. Peers in a similar range include Tea Post, Flechazo, Kebabs & Curries Company, Chulha Chauki Da Dhaba, Nothing Before Coffee, and The Beer Café, suggesting a competitive landscape among top performers.
Customer satisfaction (CSAT) reflects customer contentment, directly impacting loyalty, retention, and brand advocacy, which are crucial for sustainable growth.
Biryani By Kilo's overall CSAT is 76%, a 16.8 percentage point increase year-over-year, indicating improved customer contentment. Chhattisgarh shows the highest CSAT at 92% with a 55.6 percentage point increase. Customer satisfaction has shown an increasing trend from April to June 2025.
Average check (AvgCheck) reflects spending per transaction, a key indicator of pricing strategy effectiveness and customer purchasing power and impacts revenue.
The overall average check for Biryani By Kilo is 795.5 INR, a 20.4% increase year-over-year. Delhi has the highest average check at 1.3K INR. The average check value has increased from April to June 2025 with fluctuations.
Outlet count shows brand's reach and expansion. It indicates market coverage and accessibility, influencing revenue and brand visibility directly.
Biryani By Kilo has the highest number of outlets in Maharashtra (22). Uttar Pradesh, Delhi, and Karnataka each have 14, 13, and 13 outlets respectively. This distribution indicates a strong presence in western and northern India.
Competitor analysis reveals direct rivals, aiding in strategic positioning and differentiation to capture a larger market share and customer base.
The top competitors for Biryani By Kilo, based on customer cross-visitation, are Ram ram sa (69.10%), Anna Idli (61.67%), Vatika Garden Restaurant (59.52%), Vintage Kitchen (49.88%), and Spice Nation (20.88%). This data shows that customers of Biryani By Kilo also frequent these establishments.
Traffic workload distribution uncovers peak hours, crucial for staffing and resource allocation to optimize service and maximize revenue during busy periods.
Traffic workload peaks between 18:00 and 21:00, with the highest workload at 20:00. There is minimal activity between 01:00 and 08:00. This information can be used to optimize staffing levels throughout the day.
Analyzing consumer segments by gender and generation enables targeted marketing, enhancing engagement and brand relevance to specific demographics.
Women are overrepresented among Biryani By Kilo's consumers (78%). Men are overrepresented as well (106%). Gen Y shows over-indexed affinity (103%), while Gen X (88%) and Gen Z (80%) are under-indexed.