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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Biriyani Brothers is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Biriyani Brothers performance in the India and how they change over time
See what factors influence Biriyani Brothers performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Biriyani Brothers' competitors in the India
An analysis of Biriyani Brothers' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects brand strength and customer preference, crucial for understanding competitive positioning and growth opportunities.
Biriyani Brothers holds a market performance percentile of 98, classifying it as a leading brand in India's Cafe & Restaurants industry. This position signifies a strong market presence relative to peers like The Rangavilas Cafe, Ohana - Cafe Kitchen & Terraces, Waffle Castle, Golden chillyz restaurant, Pind Punjab and Foodinn Yamuna Express Cafe, all positioned around the same percentile.
CSAT measures customer happiness, directly impacting loyalty, retention, and brand reputation, essential for sustainable growth.
Biriyani Brothers shows strong customer satisfaction with an overall CSAT of 77%, a significant increase of 17.4 percentage points year-over-year. Tamil Nadu exhibits a CSAT of 80%, with 17.7pp growth, indicating positive customer experiences in this region. The trend from April to June 2025 shows increasing customer satisfaction.
Average check reveals spending habits, impacting revenue and profitability; vital for pricing strategies and sales optimization.
The overall average check for Biriyani Brothers is 481.7 INR, reflecting a year-over-year decrease of 11.1%. Tamil Nadu has an average check of 515.3 INR, while Andhra Pradesh shows 288.2 INR. The dynamic data shows fluctuations, peaking in June 2025.
Outlet count indicates market reach and expansion, a key metric for assessing brand presence and growth potential.
Biriyani Brothers has a total of 13 outlets. Tamil Nadu has 11 outlets, while Puducherry and Andhra Pradesh each have 1 outlet. This distribution highlights Tamil Nadu as the brand's primary market.
Competitor analysis identifies key players, informing strategies for differentiation, market share growth, and competitive advantage.
The top competitors for Biriyani Brothers based on customer cross-visitation are Adyar Ananda Bhavan - A2B (12.12%), SS Hyderabad Biryani (6.06%), Dindigul Thalappakatti Restaurant (4.55%), Star Briyani (3.03%), and Polar Bear Ice Cream (3.03%). These brands represent key alternatives visited by Biriyani Brothers' customers.
Understanding peak hours helps optimize staffing and resource allocation, improving service efficiency and customer experience.
Traffic workload for Biriyani Brothers peaks between 18:00 and 21:00, with the highest activity around 20:00 (65.71%). Activity is minimal during early morning hours, indicating typical restaurant operational patterns. Resource allocation should align with these peak demand times.
Segment analysis enables targeted marketing, enhancing engagement and ROI by tailoring strategies to specific consumer groups.
Consumer analysis reveals that women are overrepresented (75% affinity) and men are overrepresented as well (107% affinity), relative to the average consumer. Among generations, Gen X is overrepresented (121% affinity), while Gen Y (96%) and Gen Z (84%) are underrepresented.