Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Birion Coffee is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Birion Coffee performance in the Japan and how they change over time
See what factors influence Birion Coffee performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Birion Coffee' competitors in the Japan
An analysis of Birion Coffee' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry. It shows brand’s share of foot traffic.
Birion Coffee holds a leading position in the Cafe & Restaurants industry in Japan, with a market performance percentile of 98. This places the brand in the top 2% of brands, indicating a strong competitive standing and high customer preference relative to its peers. Its performance peers include: 鬼平せんぎょてん, 京都もち粉チキン専門店 LOCO CHICKEN, Candy, Menya Toki Shirazu, 可児かまど本店, 肉酒場 犇屋 西中島店. The brand maintains the same percentile as all of its listed peers.
Customer satisfaction is vital as it reflects customer loyalty, impacts brand reputation, and drives business growth through repeat purchases and positive word-of-mouth.
Birion Coffee's overall customer satisfaction (CSAT) stands at 77%, with a significant increase of 4.9 percentage points year-over-year. Mie Prefecture demonstrates the highest CSAT at 100%, with a 11.8 percentage point increase. Gifu Prefecture shows a slight decrease in CSAT (-0.2pp), while Fukui Prefecture shows an increase of 8.3 percentage points. This suggests generally improved customer experiences, with regional variations requiring further attention.
Average check is a key performance indicator that shows the average amount each customer spends, influencing revenue and profitability directly.
The overall average check for Birion Coffee is 983.9 JPY, reflecting a decrease of 13.7% compared to the previous year. Fukui Prefecture shows an average check of 1.1K JPY, with no change in growth value. The downward trend in average check suggests potential shifts in customer spending habits or pricing strategies that warrant investigation to maintain revenue levels.
Number of outlets indicates brand reach and market presence, reflecting growth strategy and accessibility to customers in different regions.
Birion Coffee has a varying number of outlets across different prefectures in Japan. Gifu Prefecture leads with 3 outlets, while Mie, Hyogo, Shiga, and Fukui Prefectures each have 2 outlets. Kyoto and Ishikawa Prefectures each have 1 outlet. This distribution provides insights into Birion Coffee's regional focus and expansion strategies.
Competitor analysis reveals market dynamics and competitive landscape, guiding strategic decisions to maintain or improve market share and customer loyalty.
Analysis of Birion Coffee's competitors reveals that Komeda's Coffee, McDonald's, and Doutor are the top three brands its customers also visit, with cross-visitation rates of 14.89%, 12.77%, and 10.64%, respectively. Gyoza no Ohsho and 店 also show significant cross-visitation. This indicates potential areas for differentiation and partnership opportunities.
Traffic workload analysis uncovers peak and off-peak hours, guiding staffing and marketing strategies for optimal resource allocation and customer experience.
Traffic workload for Birion Coffee varies throughout the day. Peak hours occur between 9 AM and 2 PM, with the highest traffic around 1 PM (65.87%). Traffic is minimal during early morning hours (0 AM to 6 AM). Staffing and marketing efforts should be aligned with these peak and off-peak times to optimize customer service and resource management.
Consumer segment analysis helps tailor marketing efforts and product offerings to specific demographics, maximizing engagement and brand relevance.
Birion Coffee's consumer base shows an over-representation of women (Affinity Index 106) and under-representation of men (Affinity Index 97), relative to the average consumer. Gen X is significantly over-represented (Affinity Index 304) while Gen Y is under-represented (Affinity Index 47). This data suggests marketing and product strategies should be tailored considering gender and generational preferences.