Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BirdShack Fried Chicken is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence BirdShack Fried Chicken performance in the Jamaica and how they change over time
See what factors influence BirdShack Fried Chicken performance in the Jamaica and how they change over time
Available by subscription
Available by subscription
An analysis of BirdShack Fried Chicken' competitors in the Jamaica
An analysis of BirdShack Fried Chicken' competitors in the Jamaica
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
BirdShack Fried Chicken, with a market performance percentile of 91, is a leading brand in Jamaica's Cafe & Restaurants industry. This shows a strong market position, outperforming most competitors. Performance peers include The Yard Bar and Grill, Dragon Court Restaurant, Nirvanna, M10 Bar and Grill RHR, Chez Maria Restaurant, and Just Natural Veggie & Seafood Restaurant & Bar, all within the same percentile range.
Outlet count reflects brand reach and expansion strategy, indicating market penetration and growth potential.
BirdShack Fried Chicken has 3 outlets in Cornwall County and 1 in Middlesex County. Cornwall County accounts for 100% of the brand’s outlet presence, while Middlesex County represents 33.33%. This distribution highlights the brand’s stronger presence in Cornwall County.
Identifying key competitors allows for strategic benchmarking, revealing areas for improvement and differentiation.
BirdShack Fried Chicken's main competitors, based on customer cross-visitation, are Cafe Blue and KFC (both at 22.22%). Other competitors include New Imperial Court Restaurant, BirdShack, and Sakura Express (Fairview/Bogue) all with 11.11% cross visitation. This indicates a strong overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
BirdShack Fried Chicken experiences peak traffic between 10 AM and 9 PM, with the highest workload around 5 PM (56.11%). Traffic is minimal between 10 PM and 9 AM. This data suggests the need for optimized staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics.
BirdShack Fried Chicken’s customer base has a high affinity for women (86% index value) and Gen X (147% index value). Women and Gen X are overrepresented. Men are underrepresented at 112% index. This data suggests opportunities to tailor marketing strategies towards the stronger Gen X demographic.