Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Birch Coffee is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Birch Coffee performance in the United States and how they change over time
See what factors influence Birch Coffee performance in the United States and how they change over time
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Available by subscription
An analysis of Birch Coffee' competitors in the United States
An analysis of Birch Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Birch Coffee holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This signifies a strong market position relative to competitors like 13 Indian Taste & Salad, Saffron Indian Cuisine Bar & Grill, BG Robata Sushi, Gelato Paradiso, Soto's Cantina, and Serranos Cocina Y Cantina, all positioned around the same percentile.
Customer Satisfaction (CSAT) tracks how happy customers are with a brand, highlighting areas for service improvement and loyalty building.
Birch Coffee exhibits strong customer satisfaction with an overall CSAT of 86%, reflecting an increase of 8.6 percentage points year-over-year. In New York, the CSAT is also 86%, with similar growth. The CSAT trend fluctuated, ranging from 70.37 to 89.16 during the reporting period, indicating variable customer experiences.
Average Check indicates the typical spending per customer, crucial for revenue forecasting and understanding customer spending habits.
Birch Coffee's overall average check is $9.30, showing a 31.9% increase year-over-year, suggesting increased customer spending. In New York, the average check is also $9.30. The average check fluctuated between $6.67 and $10.38 during the analyzed period.
Number of Outlets reflects brand's reach and expansion, indicating growth potential and market penetration in different areas.
Birch Coffee has 13 outlets in New York, indicating a focused presence in this state. With a bar fill percentage of 100%, the number of outlets is consistent across the analyzed period.
Competitor analysis identifies key players vying for the same customers, revealing market dynamics and competitive threats to brand.
The top competitors for Birch Coffee, based on cross-visitation, include LOS TACOS No.1 (6.45%), Blue Bottle Coffee (6.45%), Yefsi Estiatorio (4.84%), Le Cafe Coffee (4.84%), and Cubby's (4.84%). These brands attract a notable percentage of Birch Coffee's customers.
Traffic workload distribution shows peak operational times, enabling efficient staffing and resource allocation for optimal service.
Birch Coffee experiences peak traffic between 7:00 AM and 3:00 PM, with the highest workload around 12:00 PM (55.80%). Traffic is minimal during the night, indicating the need for resource allocation during peak hours.
Understanding consumer demographics enables tailored marketing, enhancing customer engagement and campaign effectiveness.
Birch Coffee's consumer base shows an affinity index of 112 for Men and 117 for both Gen X and Gen Y, indicating these segments are overrepresented compared to an average consumer. Gen Z shows a relatively lower affinity index of 64, indicating an underrepresentation.