Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Березка is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Березка performance in the Romania and how they change over time
See what factors influence Березка performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Березка' competitors in the Romania
An analysis of Березка' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Березка has a market performance percentile of 91, indicating a leading position in the Cafe & Restaurants industry in Romania. This means Березка captures a significant share of customer traffic compared to its competitors. Performance peers include The Millenial Burger, Blue Viking, Trattoria Terra, Piccolo Mondo, Soro Lume, and Pardon Cafe & Bistro Sibiu, all within a similar high-performing range.
Outlet count indicates market presence and reach, reflecting brand accessibility and expansion strategy effectiveness.
Березка has one outlet each in Prahova and Cluj. This limited number of outlets suggests a focused or developing market presence in Romania. Further expansion could increase brand visibility and accessibility, potentially driving revenue growth.
Identifying top competitors based on customer cross-visitation helps understand competitive dynamics and customer preferences.
The top competitors of Березка, based on customer cross-visitation, include Pescaria lui Matei, Trickshot, Ana Pan, Marty, and Burgeria - Cotroceni. Each of these competitors shares approximately 8.33% of Березка's customer base. Understanding these preferences can inform strategies to retain customers and attract new ones.
Traffic workload by hours reveals peak business times, enabling optimal staffing and resource allocation for improved service.
Березка experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload around 5:00 PM (62.49%). There is no traffic from 9:00 PM to 9:00 AM. This data enables Березка to optimize staffing and resource allocation to meet customer demand during peak hours, potentially improving service efficiency.
Consumer segment analysis by Gender and Generation helps tailor marketing, improving relevance and engagement for higher ROI.
Women are overrepresented among Березка's consumers (Affinity Index = 118), while men are underrepresented (Affinity Index = 89). Gen X shows high affinity (Affinity Index = 136), whereas Gen Y is also overrepresented (Affinity Index = 115). These insights can inform marketing strategies and product offerings tailored to specific demographic preferences.