Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Березка is in the top 23% of brands
Sample of brands in the same percentile
See what factors influence Березка performance in the Bulgaria and how they change over time
See what factors influence Березка performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Березка' competitors in the Bulgaria
An analysis of Березка' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Березка ranks at the 77th percentile, placing it in the average/above average tier. This suggests moderate market share and customer preference. Performance peers in similar range: Private Resort Guest House And Restaurant, Cakery à la Bakery, Pastry & Coffee shop, Пекарна в София "Мадрид" | Пекарна в София | Закуски София | Bakery "Madrid", Restaurant Djump, Bug Coffee, Bulgarian tavern - Rodopski Chanove.
Outlet count shows brand's presence and reach, influencing market coverage and customer accessibility, vital for expansion strategies.
Березка has 2 outlets in Приморски and 1 in Studentski. This indicates a concentrated presence in these areas, with potential for further expansion depending on market demand.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation, crucial for market positioning and growth.
Березка's customers also frequent Комплекс "При Сталин", Ресторант Бонсай (Bonsai), Nemo, Sheep, and Souvlaki Traditional Greek Grill. Each of these competitors captures approximately 14.29% of Березка's customer base.
Traffic workload reveals peak hours, optimizing staffing and resource allocation, essential for efficient operations and customer satisfaction.
Березка experiences peak traffic between 17:00 and 18:00, reaching approximately 75.57% workload. Traffic starts building up at 8:00, grows gradually to reach its peak at 17-18:00 and sharply declines afterwards.
Understanding consumer segments allows for targeted marketing, enhancing relevance and engagement, critical for effective communication and brand loyalty.
Women are under-indexed (25% affinity index), suggesting lower representation among Березка's customers compared to the average. Men are over-indexed (150% affinity index). Gen X are over-indexed with 135% affinity index, and Gen Z are also over-indexed (239% affinity index), showing a strong affinity.