Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ben & Jerry's is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Ben & Jerry's performance in the New Zealand and how they change over time
See what factors influence Ben & Jerry's performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Ben & Jerry's' competitors in the New Zealand
An analysis of Ben & Jerry's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ben & Jerry's holds a leading market performance in New Zealand's Cafe & Restaurants industry with a percentile of 91. This indicates a strong competitive position. Performance peers in the same range include Pj's Bar & Grill, Tiger Bar & Restaurant, Himalaya:, Speight's Ale House, The Flaming Onion, and Mama Kopitiam.
Outlet count indicates brand reach and accessibility, influencing market penetration and revenue generation across different regions.
Ben & Jerry's has one outlet each in Auckland, Canterbury, Wellington and Waikato regions of New Zealand. This limited distribution may restrict overall market reach and potential revenue generation.
Identifying top competitors is crucial for strategic benchmarking, understanding market dynamics, and uncovering opportunities for differentiation.
The top competitors for Ben & Jerry's in New Zealand, based on customer cross-visitation, include @ Thai Cuisine Queenstown, Indian Dreams, Saints Cafe, Restaurant & Bar, Curry Deluxe Indian Takeaway Christchurch and Turkish Kebabs of Queenstown, each with a cross-visitation rate of 20%. This suggests customers often visit these establishments in addition to Ben & Jerry's.
Understanding consumer segments enables tailored marketing strategies, personalized product offerings, and improved customer engagement and loyalty.
For Ben & Jerry's in New Zealand: Women and Men customer segments are almost equally represented. Gen Y segment displays a high affinity index, suggesting it is over-represented among Ben & Jerry's consumers.