Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Russia and how they change over time
See what factors influence Baskin-Robbins performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Russia
An analysis of Baskin-Robbins' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, a key indicator of competitive strength and customer preference in the industry.
Baskin-Robbins holds a percentile of 94, positioning it as a leading brand. This shows a strong market presence relative to competitors. Brands with adjacent positioning include Ermolaev, Ikura izakaya, Синьор помидор, Kafe "Sandal", Em Sam, and Traktir Na Gorokhovoy.
Tracking outlet distribution indicates brand reach and presence across regions, revealing geographic market penetration and expansion efforts.
Baskin-Robbins has the most outlets (26) in the Central Federal District. Ural Federal District follows with 17 outlets. This highlights Central Russia as a key area for Baskin-Robbins.
Identifying top competitors through cross-visitation patterns uncovers direct rivals and shared customer pools, informing competitive strategies.
The main competitors are BELOCHKA and Кафе ZAM-ZAM, with a cross-visitation rate of 50%. This means that approximately 50% of Baskin-Robbins customers also visit these locations.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling optimized staffing and resource allocation for better customer experience.
Peak traffic for Baskin-Robbins occurs between 10:00 AM and 8:00 PM, with a noticeable workload exceeding 40. The highest traffic workload is during the afternoon and evening hours. Low traffic occurs during night.