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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Nepal and how they change over time
See what factors influence Baskin-Robbins performance in the Nepal and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Nepal
An analysis of Baskin-Robbins' competitors in the Nepal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference in the Cafe & Restaurants industry, indicating brand's share of foot traffic.
Baskin-Robbins holds a leading position in Nepal's Cafe & Restaurants industry with a market performance percentile of 98. This signifies a high degree of customer preference. Performance peers include Pho 99, Tirupati Cafe Restaurant, Haadi Biryani, Juju cafe, Elegance Café & Restaurant, and Taste of Punjab, all within the same percentile range.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and revenue in the competitive Cafe & Restaurants sector.
Baskin-Robbins shows a positive customer satisfaction trend in Nepal. Overall CSAT is 70%, with a significant increase of 9.3 percentage points year-over-year. Bagamati Province shows particularly strong CSAT at 72%, with substantial growth of 17.2 percentage points. CSAT increased from 62.5 in April to approximately 78.57% in June.
Tracking the number of outlets indicates brand expansion and market penetration, reflecting growth and accessibility for Baskin-Robbins in Nepal.
Baskin-Robbins has a total of 15 outlets in Nepal. Bagamati Province hosts the majority (10), followed by Koshi Province (3). Gandaki Province and Madhesh Province each have 1 outlet.
Identifying key competitors through cross-visitation patterns helps Baskin-Robbins understand market dynamics and customer preferences in Nepal.
Himalayan Java Coffee is the top competitor, with 18.18% of Baskin-Robbins customers also visiting. Other notable competitors include Monster Meal (12.12%), Bonum Cha (9.09%), Binu's Laphing Center (6.06%), and Hankook Sarang (6.06%).
Analyzing traffic workload by hour (HoD) helps Baskin-Robbins optimize staffing, promotions, and resource allocation during peak and off-peak times.
Baskin-Robbins in Nepal experiences peak traffic workload between 12:00 PM (HoD 12) and 8:00 PM (HoD 20), with the highest workload occurring around 7:00 PM (HoD 19). Traffic is minimal during early morning hours (0:00 AM - 7:00 AM).
Understanding consumer demographics by gender and generation enables Baskin-Robbins to tailor marketing strategies and product offerings in Nepal.
The gender mix shows an equal representation of women and men among Baskin-Robbins' consumers. Gen Z and Gen X are the primary consumer generations with a high affinity. It means the segment is overrepresented and is a good target for advertisements.