Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the United Kingdom and how they change over time
See what factors influence Baskin-Robbins performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the United Kingdom
An analysis of Baskin-Robbins' competitors in the United Kingdom
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance is at the 94th percentile, indicating a leading position. This means Baskin-Robbins outperforms 94% of brands in the Cafe & Restaurants industry in the United Kingdom. Performance peers in the same percentile range include Riverside Inn, 楠火锅 Nan Hotpot, St James Tavern, The Plough on the Hill, St. Brides Inn, and Fuego Neapolitan Pizza & Grill.
Customer satisfaction (CSAT) is vital for understanding customer loyalty and predicting future revenue. High CSAT scores often correlate with repeat business.
Baskin-Robbins' overall customer satisfaction is 69%, a decrease of 13.5 percentage points year-over-year. The customer satisfaction in England is 69% with a decrease of 13.5 percentage points. The dynamic CSAT data shows a fluctuation between 63.64% and 64.52% during the reported period. This indicates a need to investigate and address the reasons for the decline in customer satisfaction to maintain a positive brand image and ensure customer retention.
Tracking the number of outlets indicates brand expansion and market presence. It reflects the brand's growth strategy and investment.
Baskin-Robbins has 16 outlets in England and 1 in Scotland. The majority of outlets are located in England, representing 94.12% of the total number of outlets. There is no growth value data provided.
Understanding main competitors and their customer overlap highlights key market rivals and informs competitive strategies.
The top competitors for Baskin-Robbins, based on customer cross-visitation, are Golden Dragon, Federal Cafe Bar, Sapphire House Restaurant مطعم بيت الياقوت, and Treatz, each with a cross-visitation rate of 7.69%. PAUL has a cross-visitation rate of 3.85%. These brands represent significant overlap in customer base.
Traffic workload shows when demand peaks, helping optimize staffing and resource allocation for peak hours.
Baskin-Robbins experiences peak traffic workload between 17:00 (5:00 PM) and 20:00 (8:00 PM), reaching a high of 58.66% at 20:00 (8:00 PM). The lowest traffic workload is during the early morning hours (0:00 - 9:00). This indicates that Baskin-Robbins experiences higher customer traffic in the late afternoon and evening.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies. Affinity insights drive focused campaigns.
Women show a high affinity (81%) towards Baskin-Robbins, while Men demonstrate an overrepresentation (113%). Among generations, Gen Z exhibits the highest affinity (172%), followed by Gen X (119%) and Gen Y (100%). This suggests that marketing efforts could be tailored to appeal to the preferences of Gen Z and Men.