Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Barbeque Nation is in the top 10% of brands
Sample of brands in the same percentile
See what factors influence Barbeque Nation performance in the Oman and how they change over time
See what factors influence Barbeque Nation performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Barbeque Nation' competitors in the Oman
An analysis of Barbeque Nation' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
Barbeque Nation holds a leading market position in Oman's Cafe & Restaurants industry with a percentile of 90, placing it in the top 10% of brands. This signifies strong customer preference and competitive advantage. Performance peers in the same percentile range include Tim Hortons Al Murooj Square مقهى تيم هورتنز, Zad Al Raaei Kitchen & Restaurant, The Island Restaurant, بوم برجر الخوير Boom Burger Al Khuwair, Amwaj Lounge صالة أمواج, and Mataamji Broasted.
Customer satisfaction is a crucial indicator of brand loyalty and service quality, influencing customer retention and positive word-of-mouth.
Barbeque Nation demonstrates excellent customer satisfaction in Oman, achieving 100% CSAT, a 2.3pp increase year-over-year. This indicates a strong positive perception and loyalty among customers within Muscat Governorate, reflecting well on service and offering.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and accessibility to customers across different locations.
Barbeque Nation currently operates 1 outlet within the Muscat Governorate in Oman. This provides a focused point of access for customers within this specific region.
Understanding top competitors and cross-visitation helps refine marketing strategies and identify opportunities to attract and retain customers.
The top competitors that Barbeque Nation's customers also visit are MRA Bakery & Restaurant (25%), LA' JAULA COFFEE & RESTAURANT (12.5%), Al Khabeer Turkish Sweets & Restaurant (12.5%), Thumrait Palace Restaurant (12.5%), and Ookabooka Salalah (12.5%). This data highlights potential areas for competitive analysis and targeted marketing efforts.
Traffic workload analysis by hours reveals peak times, enabling efficient staffing and resource allocation to enhance customer experience and optimize operations.
Barbeque Nation experiences peak traffic workload between 18:00 and 22:00, with the highest activity around 21:00 (60.71%). There is no workload in hours from 0 to 11. This information allows the company to optimize staffing during peak hours, and potentially adjust off-peak strategies.
Analyzing consumer segments by gender and generation enables targeted marketing, and product positioning for maximum effectiveness.
Women (186% affinity) and Gen Y (139% affinity) are significantly overrepresented among Barbeque Nation's consumers. Men are underrepresented (73% affinity). Marketing should cater to preferences of women and Gen Y.