Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bakmi Naga is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Bakmi Naga performance in the Indonesia and how they change over time
See what factors influence Bakmi Naga performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Bakmi Naga' competitors in the Indonesia
An analysis of Bakmi Naga' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bakmi Naga holds a leading market performance in Indonesia's Cafe & Restaurants industry with a percentile of 98, placing it in the top 2% of brands. The company demonstrates a strong market presence relative to its peers like Des & Dan, Big Kong Dimsum, RM.KEMBANG RASA, Yoku Yatta Tengah, Medan, Thyme Beef Bar & Eatery, and Indian Delites - Ubud, who also hold a similar leading position.
Customer satisfaction reflects brand loyalty and service quality, impacting repeat business and positive word-of-mouth referrals.
Bakmi Naga's customer satisfaction is high, with an overall CSAT of 90%, showing an increase of 8.9 percentage points year-over-year. The customer satisfaction in Java region mirrors the overall CSAT. The CSAT dynamic data shows fluctuations between 77.78% and 91.86% over the observed period, indicating generally positive customer sentiment.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
Bakmi Naga's overall average check is 51.6K IDR, reflecting a 10.1% decrease year-over-year. The average check in Java is consistent with the overall average. The average check dynamic data remains constant at 47324.07 IDR during the observed months.
Outlet count reflects brand's market reach and expansion strategy, directly influencing brand accessibility and revenue potential.
Bakmi Naga has a total of 20 outlets. The majority of outlets (18) are located in Java, with 1 outlet each in Maluku and Sumatra. This distribution highlights Java as the primary market for Bakmi Naga, with smaller presence in Maluku and Sumatra.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies and market positioning.
Kimukatsu is the top competitor of Bakmi Naga with a cross-visitation rate of 10%. Other competitors include Assembly Points and Monsoon Restaurant (7.5% each), and GOMACHI BUTADON and La Sante Salad (5% each). These brands are frequently visited by Bakmi Naga's customers.
Traffic workload identifies peak hours and operational demand, optimizing staffing and resource allocation for enhanced efficiency.
Bakmi Naga experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload observed between 6:00 PM and 7:00 PM (55.59%). The traffic is significantly lower during the early morning hours (0:00 AM - 8:00 AM).
Consumer segments reveal demographic preferences, enabling targeted marketing and product development for greater customer engagement.
Bakmi Naga's customer base shows a high affinity for Women (79%) and Men (117%). Gen Y (139%) is overrepresented, while Gen X (90%) and Gen Z (42%) are underrepresented, relative to the average consumer. These insights allow for targeted marketing efforts towards these key demographics.