Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ah Cheng Laksa is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Ah Cheng Laksa performance in the Malaysia and how they change over time
See what factors influence Ah Cheng Laksa performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Ah Cheng Laksa' competitors in the Malaysia
An analysis of Ah Cheng Laksa' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ah Cheng Laksa's Market Performance is at the 98th percentile, indicating a leading position in Malaysia's Cafe & Restaurants industry. This high percentile demonstrates strong competitive strength and customer preference. Performance peers include Kakatoo @ NU Empire Subang, Mixue Tambun Ipoh, Pablo'$, me.tyme cafe, Broti's, and Bonfire Smoke & Grill, all within a similar leading percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for improvement and strengthens relationships.
Overall customer satisfaction for Ah Cheng Laksa is at 65%, a decrease of 13.5 percentage points year-over-year. Satisfaction in Kuala Lumpur is 69% with a growth of 7.8 percentage points, while Selangor shows 65% with a decrease of 15.5 percentage points. This indicates varying satisfaction levels across different states, suggesting a need to investigate and address the reasons behind the decline in Selangor.
Average check indicates customer spending per visit. Tracking this KPI helps understand revenue trends and optimize pricing strategies for profitability.
The overall average check for Ah Cheng Laksa is 27.3 MYR, a decrease of 12.8% year-over-year. Selangor has an average check of 30.3 MYR, while Kuala Lumpur's average check is 18.7 MYR. The decrease in average check suggests customers are spending less per visit, requiring a review of menu pricing or promotional strategies.
Number of outlets indicates brand reach and market presence. It reflects expansion strategy and potential revenue streams across different locations.
Ah Cheng Laksa has 17 outlets in Selangor, 8 in Kuala Lumpur, and 1 each in Putrajaya and Negeri Sembilan. The concentration of outlets in Selangor suggests a strong regional presence, while expansion to other states is limited. Growing the number of outlets could increase brand recognition and accessibility.
Understanding competitors' strengths and customer overlap is crucial for strategic positioning and identifying opportunities for differentiation.
The top competitors for Ah Cheng Laksa based on customer cross-visitation are Congkak, Restoran Sai Woo, Kam Fatt Restaurant 甘發茶樓, WOOBAR, W Kuala Lumpur, and NZ Curry House. Each of the first four competitors sees 6.67% cross-visitation, while NZ Curry House sees 5.83%. This suggests these brands attract a similar customer base, highlighting potential areas for competitive analysis and targeted marketing efforts.
Traffic workload by hour helps optimize staffing, promotions, and resource allocation to match peak demand and improve customer experience.
Ah Cheng Laksa experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity occurring between 12:00 PM and 2:00 PM. Minimal traffic occurs during the night. This data suggests optimal times for staffing and promotions to maximize customer service during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning, improving ad relevance and overall marketing ROI.
Both Women and Men segments are indexed at 100%. Gen X is highly over-represented with an affinity index of 182%, Gen Y is also over-represented with an affinity index of 111%, while Gen Z is under-represented with an index of 47%. This implies high brand engagement with Gen X and Gen Y, but a lower engagement from Gen Z, suggesting that the brand needs to address this lower affinity.