Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence The Original Pancake House performance in the United States and how they change over time
See what factors influence The Original Pancake House performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Original Pancake House' competitors in the United States
An analysis of The Original Pancake House' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Original Pancake House is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand strength and customer preference versus competitors, impacting growth strategy.
The Original Pancake House is a leading brand, ranking in the top 1% in market performance. This indicates a very strong competitive position in the Cafe & Restaurants industry in the United States, reflecting significant customer preference compared to peers such as Pizzeria Portofino, The Lobster Pot, Tous Les Jours, The Tavern, Taco Mac and North Italia.
Customer satisfaction is crucial for repeat business, positive reviews, and long-term brand loyalty and growth.
The Original Pancake House has an overall customer satisfaction (CSAT) of 81%, a decrease of 2.1 percentage points year-over-year. Utah shows the highest CSAT at 92% with Alabama growing 9pp to 87% CSAT. Florida decreased -8.3pp to 85% CSAT. Recent fluctuations show volatility in customer sentiment.
Average check reflects customer spending per visit, directly impacting revenue and profitability. It informs pricing and promotions.
The Original Pancake House's overall average check is $25.10, down 2.9% year-over-year. Nevada has the highest average check at $39.30, while California's is $23.90. Average check has varied over the months, indicating changes in customer spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
The Original Pancake House has the most outlets in Florida (8), followed by Oregon (6). States like Alabama have only 1 outlet. This distribution highlights key markets and potential areas for expansion in the United States.
Competitor analysis reveals market dynamics, helping to identify opportunities and threats to market share and customer loyalty.
McDonald's is the most frequently visited competitor by customers of The Original Pancake House (8.91% cross-visitation), followed by Starbucks (4.31%), Burger King (3.74%), IHOP (3.45%), and Taco Bell (3.16%). These insights indicate customer choices and potential for competitive strategies.
Traffic workload reveals peak hours, enabling optimized staffing, marketing, and resource allocation for better efficiency.
The Original Pancake House experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (62.09%). Traffic is minimal in the early morning hours. This workload pattern allows for tailored staffing and service strategies.
Understanding consumer segments allows targeted marketing, improving engagement, and tailoring products to specific demographics.
Women (affinity index of 102) are slightly over-represented compared to men (affinity index of 99). Gen X shows high affinity (104), while Gen Y is under-indexed (93), and Gen Z is at 101. This indicates a preference among older consumers, pointing to targeted marketing opportunities.