Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chao performance in the United States and how they change over time
See what factors influence Chao performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chao' competitors in the United States
An analysis of Chao' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chao is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chao's market performance is at the 97th percentile, indicating a leading position. This reveals Chao is in the top 3% of brands and demonstrates a strong competitive presence and customer preference compared to its peers like Hugo's, Chubby’s Burgers & Brewhouse, Tin Loong, Traphouse Caribbean, Half Moon, and Eatery & Catering Co.
Customer satisfaction is crucial for loyalty, positive reviews, and brand advocacy, directly impacting long-term business success.
Chao's overall customer satisfaction is 50%, a 5.2 percentage point increase year-over-year, showing improvement. Satisfaction varies by state, with Georgia at 74%, Florida at 59%, Ohio at 58%, and New York at 43%, suggesting location-specific strategies are needed to maintain and improve these levels.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis. It reveals pricing strategy effectiveness.
Chao's overall average check is $20, a 17% increase year-over-year, indicating higher customer spending. In Florida, the average check is $17 with no growth. Dynamic data shows fluctuation between $18.75 and $21, suggesting promotional impacts or seasonal variations.
Outlet count indicates brand reach and expansion strategy effectiveness. It reflects market penetration and growth potential.
Chao has 13 outlets in Florida, 5 in Ohio, and 3 each in Indiana, New Jersey, and Georgia, demonstrating varied market presence by state. This distribution shows that Florida is Chao's strongest market in terms of outlet presence.
Competitive analysis identifies key rivals, informing strategies to differentiate, attract customers, and maintain market share effectively.
Chao's top competitors are McDonald's (18.37%), Chili's Grill & Bar (10.20%), Wendy's (10.20%), Starbucks (10.20%), and Domino's Pizza (8.16%), based on cross-visitation data. Chao customers also frequent these establishments, which informs competitive strategy.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation for enhanced customer experience and efficiency.
Chao's peak traffic workload occurs between 10 AM and 6 PM, with the highest workload around 2 PM (58.81%). The lowest workload is during the night and early morning. Staffing and resource allocation should be adjusted to match these trends.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement and brand loyalty.
Chao's customer base shows high affinity among women (index 102) and men (index 99), suggesting broad appeal. Gen Z (index 128) and Gen Y (index 112) show high affinity, while Gen X (index 79) are under-indexed. Marketing efforts should focus on these preferences.